date:Dec 17, 2012
need to strike a balance between price and quality in order to stay at the top of the market.
Despite 45% of respondents enjoying pancakes for breakfast, 40% frozen waffles and 33% packaged sausages, it is in this traditional breakfast food category where consumer demand for healthy claims is higher. In fact, 52% of respondents to Mintels consumer research would like to see more healthy variants of waffles on the shelves, 48% more healthy variants of pancake mix and 37% healthier sausages.
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