date:Dec 17, 2012
its future marketing activity.
The credit crunch has not led to a values crunch. Were seeing people from all backgrounds rediscovering some of the shopping habits of the past to ensure they can meet the values-driven aspirations of today, said Sainsburys CEO Justin King.
Although people have less, they actually care more. The downturn has led to a strengthening of values, irrespective of peoples income. We believe this is not a passing phase but a fundamental change that is here to stay.
Sai