date:Dec 17, 2012
A year has passed since Sainsburys launched its 20x20 Sustainability Plan in which the U.K. supermarket chain outlined its commitments to sustainable sourcing, health and wellbeing through to the end of the decade.
Seafood has been at the heart of the program thus far. Not only has Sainsburys established itself as the countrys biggest retailer of certified sustainable fish, but its component campaign Switch the Fish that encourages consumers to try species beyond the nations big five of cod, ha