date:Dec 14, 2012
l marketing expertise to the Truvia brand to build consumer awareness through advertising and in-store campaigns.
We are excited to add Truvia sweetener to our portfolio of premium brands, said Hctor Hernndez-Pons, chairman and chief executive officer of Grupo Herdez. The demand for a calorie-free sweetener from a natural source has grown with consumers expectations around understanding the source of their food. Our strategic agreement with the Truvia business, the leader in its category, will