date:Dec 14, 2012
Pepsi has signed with another Thai bottler, International Refreshments, and are preparing a counterattack. Other market leaders, Coca-Cola and Kola Real (aka Big Cola in Thailand) have stayed low.
Big Cola is expected to suffer heavy losses in this initial campaign. Serm Suk is adamant on claiming a quarter of the nations cola market next year. Although they would prefer to carve that market share from Coke and Pepsi, the two soda giants have seen battle before.
The likely scenario without