date:Dec 14, 2012
On 31 October, the long-standing 59-year partnership between Pepsi Co and Thailands leading bottling company Serm Suk came to a close. As a result, Serm Suk launched a surprise cola blitz on the competition with a 300 million baht (US$9.8M) campaign for their own est Cola.
Since 2 November est Cola has set up strongholds in most major supermarkets and convenience stores across the nation. Also, in the short span of a month they were able to breach into what is considered by cola military an