date:Dec 14, 2012
international and largest privately-held spirits company in the world. The incredible drive and resilience demonstrates the Companys ability to adapt, stay relevant and continue to flourish amidst tremendous difficulties.
The Bacardi 150th anniversary highlights included:
- Hundreds of birthday parties attended by consumers and celebrities around the world
- T-shirts and glassware emblazoned with images of Bacardis iconic bat logo and vintage ads
- Print, tv and digital advertising campaign