date:Dec 14, 2012
Americans are drinking less milk every year: average per-person consumption was down 3.3 per cent in 2011 and has fallen by almost 30% since 1975.
There are plenty of culprits: trendy new health and energy drinks, the rise of vegan, low-fat and lactose-free diets, and the popularity of alternatives like soy milk. Consumption of those kind of pseudo-milks was up almost 16% last year.
What to do? As the WSJs Ian Berry and Kelsey Gee report, milk producers are firing back with new products: low-c