EC to ascertain whether own label stifles consumer choice
date:Dec 14, 2012
veral Member States over several years. The study will develop a methodology to quantify what the different actors in the food supply chain have delivered in terms of choice and innovation in recent years.

Regarding choice, the study will measure, for example, the variety of products available to consumer on supermarkets' shelves in their shopping area. To determine the level of innovation, the study will measure, for example, the offer of entirely new products (e.g. coffee capsules or allergen
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