EU market is 'difficult to penetrate' for Chinese ingredient firm
date:May 29, 2012
a huge demand for natural colourants and so this form is suited for the markets here,he added.

The US easier than the EU

In the US companies have a want to try and use new products, Di explained, but in Europe firms are more reluctant to change. They want to keep ingredients they are familiar with and work with suppliers they know.

Europe is harder to penetrate than the US market,he said.

The curcumin extract is natural, kosher and halal, Di explained, it is extracted with ethanol and the p
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