EU market is 'difficult to penetrate' for Chinese ingredient firm
date:May 29, 2012
soluble liquid.

We are targeting the US and Japanese functional food and beverage markets with the curcumin extract,Di said, and it can also be used in dietary supplements.

Xian Haotian is marketing this as an active ingredient with a wide range of benefits, including restraining the proliferation of cancer cells, anti-inflammatory properties, reducing blood fat and cholesterol levels.

For the curcumin colourant,we are targeting the European food and drink sector,he said.

In Europe there is
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