EU market is 'difficult to penetrate' for Chinese ingredient firm
date:May 29, 2012
s Europe 2012 in Geneva, Denny Di, a sales representative for Xian Haotian said this latest product should be successful as it has vast application potential, althoughEurope is a difficult market to penetrate.

Di also acknowledged that the company is directly competing with India a country with a vast raw material supply of turmeric.

The company has three curcumin products a powder extract for functional food, beverages and supplements, a colourant for a variety of food and drinks and an oil
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