Diageo not to buy Jose Cuervo tequila brand
date:Dec 13, 2012
Canada, Spain, Greece, the UK and the US.

To make up for the loss of a major tequila brand, Diageo may now look to Beam, which owns the Sauza tequila brand.

Diageo said it will rely on innovation, acquisitions and partnerships to fill up the gap.

Due to economic slowdown in the European region, the company is eyeing developing markets of Africa, Asia and Latin America, where it plans to generate half of its net sales by 2015.
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