date:Dec 13, 2012
ain Dew brands have a long heritage of energizing, engaging and supporting skiing and snowboarding enthusiasts and professionals.
Vail Resorts executive vice-president and chief marketing officer Kirsten Lynch said: Additionally PepsiCo's involvement in sponsorship of signature events at our resorts like the Dew Tour and Vail Snow Daze concerts truly exemplifies our partnership in elevating the guest experience through marquee events at our resorts.
Vail Resorts, through its subsidiaries, oper