date:Dec 13, 2012
ut theyre reading labels.
And beverage industry gatekeepers are reading labels as well; The Fresh Market, for example, took a chance on Zides products and ordered two truckloads as a way to debut a new product that fit in its wheelhouse of innovation and natural origin. While hes still fighting it out with the bigger companies on price and shelf space, hes not deterred. For every Fresh Market, there are several more Whole Foods, Wegmans, and other supermarket account focused on the high end.
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