date:Dec 13, 2012
otential, said George Kuhn, who works on sales strategy and planning with Naked and Izze. Theres definitely a play within certain demographic groups.
That doesnt mean that its not hard. Sipp, for example, an organic soda brand started by former bartender Beth Wilson-Parentice recently pulled in growth capital from Emil, which was founded by a family with expertise in consumer products.
You might think that Ms. Wilson-Parentice would take the investment as a positive sign, but she recognizes th