date:Dec 13, 2012
nce on another: Emil Capital Partners invested in Sipp, while The Fresh Market opened its doors wide for upstart brand Block Island Beverages (Bibbs). Meanwhile, older brands like Maine Root, Steaz, Izze and Reeds remain stalwart in their ongoing battle to make a place for themselves in the market.
Izze, for example, is undergoing yet another round of route-to-market tinkering at PepsiCo, where it sits in the emerging Naked/Izze innovation group.
The brand has potential and the category has p