Kvass-Based Soft Drink Launching in U.S.
date:Dec 13, 2012
Packaged in 2-liter PET bottles and 16-oz aluminum bottles (which stay cold longer) KwassUp is available in three flavor variations: Traditional, Ginger and Cranberry. Slated to hit stores in by the New Year the product will launch in select markets within the New York Tri-State area and South Florida.

In an effort to promote this great new product to consumers, Pure Ally will rely on creative Point-of Purchase display materials, in-store tasting events and a mix of branding and promotional
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