date:May 29, 2012
Health markets
The more mature a lot of these health markets are the higher growth they tend to be. You often need a decade or two decades of science before your customer base really starts to believe these health claims. An example is omega-3.
Shanahan described Europe as a leader and innovator in food trends and said it was now at a mature stage with such ingredients, although regulatory barriers were stillrelatively heavy.
Meanwhile, emerging countries such as China are now benefiting fr