Diageo ends talks on tequila brand Cuervo
date:Dec 12, 2012
ugh innovation, acquisitions and partnerships. The company's North America President Larry Schwartz told analysts that if Diageo were to buy another tequila, it would like it to be 100 percent agave, but still be affordable.

Like Cuervo, Sauza's main brand is a mixed tequila, but its Sauza Blue, Hornitos and Tres Generaciones lines are pure agave.

Diageo could also focus on innovating with its high-end Don Julio brand, while it digests other acquisitions.

Last month, it paid $2.1 billion for
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