date:May 29, 2012
ice/mix and despite the slight volume decrease at the same time,Millian said.
Driving Smirnoff sales
BeverageDaily.com understands that Diageo brands now established in Brazil, notably Smirnoff vodka, Smirnoff Ice and Johnnie Walker Red Label are especially strong in the Southeast.
Ypiocas strong sales and distribution network in Northeast Brazil (circa. 80% of sales here), coupled with access to 256,000 retail outlets nationwide (against Diageos current 160,000) means that the multinational