date:May 29, 2012
proximately 10k cases of volume that would have taken many years to build.
Cachaa is usually 38-48% alcohol by volume (ABV), and differs from standard rum in that (whereas rum is usually made from molasses) cachaa is made from fermented and distilled fresh sugarcane juice, hence 'Brazilian rum'.
As Brazils national drink, it dominates the nations spirits category: 86m 9-litre cases sold per year accounting for 80% of spirits volumes, but only 6% of total annual beverage alcohol sales (R$9bn),