Diageo believes Brazilian buy will make it 'relevant' spirits player in country
date:May 29, 2012
The cash deal of around R$900m (359m) is expected to complete in a months time BeverageDaily.com understands that no regulatory problems are expected will broaden Diageos access to a growing middle-class in Brazilwho are driving the growth of premium brands.

Randy Millian, Diageo president, Latin America and Caribbean, said Ypioca would make Diageo arelevant player in the largest local spirits category in Brazil, where we currently dont really participate. Our Nega Fulo brand has less than ap
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