Tesco pays Aldi £120,705 for ‘misleading price campaign’
date:Dec 12, 2012
ters set out.

Aldi said it was in favour of comparative advertising as long as it was accurate, fair and not misleading.

Aldi Stores (Ireland) group buying director, Niall OConnor said:The effect of todays undertakings is that consumers can expect and demand clear, transparent and accurate information on comparative advertising to enable them to make properly informed decisions about what they buy and who they buy from.

Tesco said: Tesco Ireland accepts the principles set down in the settleme
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