date:Dec 12, 2012
atement confirms the important principle, which is that comparative advertising is permitted. This is good for the consumer and it is important additional information that benefits shoppers. We are pleased that this principle is now accepted and endorsed.
The settlement also sets down clearly for the first time the ground rules for how comparative advertising can happen. It is an important part of the competitive environment in retailing and we are pleased that it can continue within the parame