Tesco pays Aldi £120,705 for ‘misleading price campaign’
date:Dec 12, 2012
Commercial Division of the High Court against Tesco.

Tesco has now agreed not to engage in comparative advertising that involves the use of Aldi trademarks in a defined set of circumstances.

It has also undertaken not to use or display comparison of product prices without specifying relevant quality assurance schemes, such as the Bord Bia (Irish Food Board) Quality Assurance mark.

Comparative advertising is permitted

In a statement issued to FoodManufacture.co.uk, Tesco Ireland said: This st
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