date:Dec 11, 2012
ila brand for 3bn.
Before Suntory, Diageo also held talks with other private equity firms about Beam.
The strategy of working with a partner for a joint deal would help the company compete with Bacardi and Pernod Ricard, who showed interest in Beam before Fortune Brands, Beam's former parent company, broke itself into Fortune Brands Home Security and Beam Inc.
Diageo is being helped by Goldman Sachs, Citigroup and UBS for the potential acquisition and talks with Suntory.