Diageo, Suntory plan to jointly buy bourbon whiskey brand Jim Beam
date:Dec 11, 2012
Diageo and Suntory, a Japan-based brewing and distilling company group, held discussions in spring and summer of 2012 to purchase Beams bourbon whiskey brand - Jim Beam - for approximately $10bn.

Diageo has reportedly been looking for the deal since the beginning of 2012 but is forced to push back due to several other takeover deals, including the recent purchase of 53% stake in Indian-based United Spirits for 1.3bn and another unfinished deal with Mexico family for purchase of Jose Cuervo tequ
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