date:Dec 10, 2012
d persistent legal loopholes that create confusion about where certain products actually originate. The campaign reminds consumers that Champagne only comes from Champagne, France, just as Napa Valley wines come from Napa Valley and Maine Lobster from Maine.
More than ever before, U.S. consumers are seeking information about how and where their wine and other goods are produced, said Sam Heitner, director of the Champagne Bureau, USA. This campaign uses humor and well understood U.S. location b