date:Dec 10, 2012
ind consumers of the unique role location plays in creating their wines and to tap into growing American consumer interest in geographic origin. Posing questions like Maine Lobster from Kansas? the ad reminds consumers of the importance of authenticity and of knowing products true origins.
The ad, which will appear in print, outdoor and digital formats and can be seen at www.champagne.us, highlights the gap between American consumers growing desire to know the true origins of their purchases an