date:Dec 07, 2012
ally all mom and pop shops. However, creating new brands from scratch is expensive and difficult. So the company's ShopHouse Southeast Asian Kitchen concept could be a huge hit or a massive flop.
Chipotle, though, is taking what it does best and applying it to Asian fare, so it stands a good chance of a positive outcome. Indeed, the same assembly line model that is used for Mexican food is the underpinning of this new Asian concept. It is a fresh look at an old food category. However, it could