date:Dec 07, 2012
te to compete. Unable to provide the same variety as Chipotle because of the differences in their business models, Taco Bell has introduced a collection of pre-set, higher quality meals that mimic those offered by Chipotle.
Another Avenue of Change, with More Risk
Chipotle was one of a small number of new entrants that upset the quick service Mexican food market, which previously consisted largely of Taco Bell and mom and pop shops. Now it is looking at the Chinese food market, which is basic