Fast Food Product Innovation: A Key to Success
date:Dec 07, 2012
ition Can Do Wonders

While the new deserts may not make or break the company's top line, they will likely increase the average spend per customer as a former weakness becomes at least on par with other fast food companies' offerings. Another area that Taco Bell is working on is quality, an attribute that isn't often associated with the company's food. However, after former McDonald's holding Chipotle Mexican Grill came along with its higher-end Mexican fare, Taco Bell realized it had to innova
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