Fast Food Product Innovation: A Key to Success
date:Dec 07, 2012
t. While the company doesn't have to take on McDonald's, it realized that a static menu meant lagging sales. It has been bringing out new versions of old favorites for several years to great success. Now, it is attempting to get into a food category that has alluded it for a long time, desert. While some people might love the company's cinnamon twist desert, the success of the company's empanada foray has resulted in Taco Bell launching a few new deserts, including a version of a churro.

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