Fast Food Product Innovation: A Key to Success
date:Dec 07, 2012
For example, Burger King, after yet another attempt at a turnaround, has brought out a collection of salads that are on par, if not better, than those offered by McDonald's. It also has fancy coffees and special deserts (bacon ice cream sundae anyone?). While Burger King has for years seemed to be in a constant state of turmoil, following along the new track may actually solidify its core customer base and help to make this refresh stick.

Yum Brands' Taco Bell has also been getting in on the ac
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