date:Dec 07, 2012
seasonal. This was one of the keys to Wendy's former success, sadly a long distant memory for the struggling company. For anyone old enough to remember that company's heyday, Wendy's spicy chicken sandwich always seemed to be returning to entice customers back into its stores. McDonald's is doing the same thing now, but seems to be doing a better job of it.
Other Fast Food Joints Play Follow the Leader
McDonald's isn't the only company playing this game, though it is probably doing it best.