Fast Food Product Innovation: A Key to Success
date:Dec 07, 2012
s to appeal to the healthy lifestyle trend and higher-end burgers, spurred by the new crop of higher quality dedicated burger shops popping up across the landscape. And these are just a couple of examples of what the burger giant has done of late.

An Also Ran Teaches the Giant a Lesson

In addition to these new products, McDonald's has been working hard to keep its menu fresh. Although the core stays fairly constant, there are now new food items brought out on a regular basis and some that are
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