date:Dec 07, 2012
also distract management from its core brand, which is the big risk in such endeavors.
Part of McDonald's malaise was the result of management focusing more on other projects than on its core brand. After sending Chipotle and a few others packing, the burger giant got its stride back. Still, Yum brands proves that a company can succeed with more than one concept, if management knows what it is doing. Still, the ill-fated, and now reversed, merger between Arby's and Wendy's suggests that some ar