date:Dec 07, 2012
When you think about fast food, you probably don't associate product innovation with any of the prominent industry participants. This is understandable since innovation is more often thought of as a technology cornerstone. However, fast food, like toothpaste, requires constant change in order for a company to stay relevant. Dow-30 giant McDonald's is a clear innovation leader, but other players haven't missed the importance of new, either.
Taking the Lead
McDonald's went through a rough patch