Value-added growth a welcome tonic for fish sales
date:Dec 06, 2012
stomers then select their preferred marinades, sauces, flavored butters or crumb toppings; and finally, they choose a cooking method so its handed over in either a ready-to-cook microwave bag, oven bag or BBQ foil tray.

David Mainon, Asdas senior technical manager for meat, fish and poultry, says the idea was developed a few years ago when the retailer realized its fish sales werent where they needed to be, despite having 3 million of its 18 million weekly customers buying fish on a regular ba
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