Value-added growth a welcome tonic for fish sales
date:Dec 06, 2012
re it comes from, the health benefits, etc. I think thats a big opportunity.

We want to prepare wholesome food for our families but time pressure means we quite often cant do that from scratch. Value-added provides a solution to that problem; the product is much simpler for the customer but the end product is still wholesome. And people love to eat fish; they know its good for them, she says.
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