date:Dec 05, 2012
has 75% of the Quebec market in their grasp. The company, which employs around thirty people, produces over 2,000 tonnes of chicory annually. Now the company has expanded with the cultivation of organic chicory and a red variety. It is twice as expensive, due to the high costs of the seeds and the meagre yield.
Two years ago Philippe marketed the brand Diva. On the packaging of this brand are recipes, to introduce the consumer to ways of consumption. In Quebec the chicory is eaten at Christmas