date:Dec 05, 2012
is scarce and expensive.
Another factor is the popularity of the product worldwide. While up until now Chilean dried plums have been widely accepted, it is always worth developing and intensifying marketing resources to strengthen and spread the recently created brand Prunes from Chile.
All of this is essential considering that demand in China is on the rise, leading to imports reaching around 130,000 tonnes in the future, which of course entails a great growth potential for Chilean exports.