date:Dec 05, 2012
sector: advertising the product's qualities, looking for marketing opportunities and, consequently, promoting domestic demand.
The task is not easy. Distribution in the country is expensive and could result in non-competitive prices; however, Chile Prunes has taken the first step to approach local markets with its participation in the program Elige Vivir Sano (Choose a healthy lifestyle), which sponsors the distribution of dried plums in schools and other public places.
Medium term prospects i