date:Dec 05, 2012
plement public relations programs for the Heineken, Heineken Light and Amstel Light brands as well as manage general-market, Hispanic campaigns surrounding consumer-marketing launches and event-sponsorship activations for Heineken in US.
Heineken USA portfolio brands marketing vice president Matt Kahn said, ''Zambezi will be responsible for developing all consumer advertising for the brand.
The company has also widened Wieden+Kennedy New York's services to manage all Hispanic above-the-line ac