date:Dec 05, 2012
Beer importer Heineken USA has appointed Zambezi and Edelman as the advertising agencies of record for Strongbow cider and Heineken Light as well as Amstel Light brands respectively.
Strongbow cider will join the Heineken USA portfolio from 1 January 2013, for which Heineken N.V. had partnered with the Vermont Hard Cider Company to distribute Strongbow in the US cider market.
As advertising agencies, Zambezi will further the brand growth of Strongbow in the US while Edelman will develop and im