date:Dec 05, 2012
re frequent deliveries.
Tanya Everest-Ring is marketing manager with Raynor Foods, a Chelmsford-based sandwich maker whose motto, fittingly, is 'we cut sandwiches ... not corners'.
We could improve the shelf-life by modifying the atmosphere of our sandwich packs, but we don't, she says. Consumers don't want to buy a sandwich that has been sat on the shelf for six days. They know a lot about sandwiches as they make them at home and they know that a sandwich made five days ago won't be fresh.
F