date:Dec 03, 2012
do not monitor social media keenly, especially if they utilise channels whose audience is more than a quarter made up of under-18s. There is also ongoing dialogue between the industry, regulators and social network operators with regards to how best to restrict access to content by minors so that advertising laws are adhered to.
Emma Herbert, Research Manager at Canadean Consumer adds: The research also showed that only 18% of consumers thought that fan pages made brands look cool and modern. I