date:Dec 03, 2012
itish Retail Consortium said its members were engaging with the OFT on the topic.
Retailers take their obligations not to mislead customers very seriously. They already follow the BIS [Department for Business Innovation and Skills] guidance on consumer protection regulation, which lays out the general principles on pricing matters of this sort. They always make the basis of any price claims or comparisons clear.
So far as we know, none of our members has been prosecuted for failing to comply,