date:Dec 03, 2012
half price or was 3, now 2 must be sold at the new discounted price for the same, or less, time than the previously higher price.
Lloyd said it was unacceptable that shoppers could be confused into thinking that they were getting a good deal when that might not be the case, at a time when household budgets were squeezed and food prices were a top financial worry.
Regulators should be prepared to take enforcement action against traders found breaking the rules, he added.
A spokesman for the Br